Often what a customer notices
as lack of service etiquette in any organization is
missed by the management. Either the service providers
are making a conscientious effort during the management’s
presence or else there is very little sensitivity
to the customer as a norm. Whatever the reason may
be the customer suffers and he takes his business
elsewhere. A mystery customer audit would provide
insight into what it feels to be a customer and where
the service fails to please him.
Executive Aptitude &
Knowledge Evaluation
Many an organization has excellent
means of appraising their employee’s performance
on the job. But an overall evaluation of the employee,
his product knowledge and aptitude assessment would
help the organization recognize their prized employees
and hand hold their not so prized ones.
Customer Relationship Management
A customer in hand is worth
two in the market. It is far simpler to retain an
existing customer by building a relationship rather
than getting a new customer. Among the various ways
of managing your relationship with the customer is
the most important one of storing, retrieving and
utilizing customer information for better service.
Service
Process Quality
Evaluation of Service Processes
Often what a customer notices
as lack of service etiquette in any organization is
missed by the management. Either the service providers
are making a conscientious effort during the management’s
presence or else there is very little sensitivity
to the customer as a norm. Whatever the reason may
be the customer suffers and he takes his business
elsewhere. A mystery customer audit would provide
insight into what it feels to be a customer and where
the service fails to please him.
Reengineering of Service
Processes
The evaluation of key processes
would help in re engineering of the service processes
impacting customers and the same may be standardized
for the betterment of the organization
